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UX Design Agencies San Francisco: Most Common Design Methods And Techniques

UX designers use a range of deliverables to perform several tasks to be able to communicate their design ideas and research findings to clients. The requirements of the specification of documents depend on the client involved. Those requisites may include user stories, persona, scenarios, cultural models and prior research. Documenting design decisions provides the developer the necessary information to successfully code the project.


User designers study the sub-systems and processes within the system. They can dive deeper by studying components and can look at how pleasant and efficient the experience is for the users.


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Now here are some of the common methods and techniques designers use to help them gain the most of generating excellent user interaction and positive emotions.

Value Proposition


This technique helps designers focus on important things. It assists in developing agreements supporting what products to come out and maps out the main features and aspects of the products.


There are three interrelated questions this strategy is able to answer: (1) How will it be used? (2) What is it? and (3) Who is it for?


These questions are purposely crafted to make the products attractive to customers. A good value proposition helps your business make a strong impression to prospective buyers. To summarize, it refers to the value of your company's promise in delivering beneficial and excellent customer experience.

Product Strategy


Product strategy lays the foundation of a product life cycle. It informs the designers what strategic positioning is necessary to attract prospective audiences and target consumers about the product attributes. It tells the team what needs to be done and where the product is headed. All great products start with customer and market-driven strategies that define what the business wants to achieve. These strategies allow you to discover certain gaps and analyze a roadmap at a higher level to easily understand the relationships between your goals, initiatives and product lines all in one view. They also help you identify and adjust your plans accordingly.

Competitive Audit


Competitive audit charts out the current features of competitor products. It is clearly showing how your product is performing compared to others. In order to have an advantage against competition, you have to do social audits and customer surveys. At the same time, you need to analyze web analytics. As all businesses evolve and change, evaluating your competition should always be done. It will benefit you in the long run as doing the audit can save you time and money.


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The main goal of comprehensive analysis is to discover what is working for your competitor so that you can make it work for you too and lets you gain competitive advantage in the industry.

Cultural Probes


A method that enhances user research even better is called cultural probe. It is often called the diary study which helps the designers understand the needs of users, their challenges and goals at the beginning of the design process.  Its function is to collect stimulating data about people’s lives, values and thoughts. It gathers information and insights that assist to identify problem statements, strengths and opportunities. It aims to collect inspirational responses from people to better understand their thoughts, cultures and values that lead designers to come up with innovative solutions and fresh ideas.

Stakeholders and Users Interviews


Who are the stakeholders? They are the bosses, peers, subordinates and customers. All of them are from the inside and outside of the company. They have to be interviewed and must participate in the discussions with the designers. The process is a one-on-one conversation with people who work together to achieve success and establish common goals and objectives. The conversation allows the designer to think deeply of the points that can help in outlining key performance indicators and prioritizing product features as per customers ease and needs. It is one of the most efficient research tools designers use in UX designs.


User interviews typically gather qualitative information from existing customers. It is a research technique that helps designers better understand the users’ opinions and emotions. This technique is useful when the target market or customer is new for the team.

Kickoff Meeting


Kickoff meeting ensures smooth operations and is accompanied by a high level of framework of the product's objective. It allows designers to arrange the stage for success of the product and entails how these functions work together to stay updated on the latest developments. This procedural technique outlines the envisioned success and outcome metrics. 

Heuristic Evaluation


This technique focuses on the best and worst design practices of the product. It helps designers and design firms visualize the present state of the product in terms of usability, accessibility and effectiveness. It is physically examining its compliance with heuristics. In Wikipedia’s article about usability evaluation, it defined heuristic evaluation as usability inspection. The main goal of this evaluation is to identify underlying problems connected with the design of user’s interfaces.



Brainstorming allows designers to generate more innovative and fresh new ideas to solve problems. It permits the team to come up with a broad variety of design solutions before deciding which one is effective and efficient to stick with.

Task Analysis and Product Roadmap


One of the actions needed to finish a given task is doing task analysis. It allows better understanding of information flows. It further helps designers present the product strategy and allocates the task properly to the team.


Product roadmapping helps the team prioritize features and allows them to come up with evolution plans and decisions which make it possible for them to attain the vision.

Focus Groups


Focus groups are to get more detailed information. Doing this usually involves 5 to 10 participants. The discussion mainly talks about what they want in a product, the benefits and features of the user interface. Typically, the discussion lasts about 2 hours, enough time to help designers gather more insights about the specific requirements of the people.

Card Sorting


Card sorting is to evaluate the information architecture of a specific product. It is a technique where designers ask users to collect contents and functionalities into open or closed classifications to assess the architecture of the product. It provides the overview of the organization, content ranking and flow.

What else?


There are still a lot of techniques and methods out there that designers use to obtain excellent results. Apart from those mentioned above, they also conduct tests, do field studies, conduct accessibility audits and a lot more just to ensure maximum usability and desirability.