Many people are using the iMac mockup for professional presentations. Why? For a number of really great reasons. Check out some of them here...
A lot of web designers have chosen to use the iMac mockup when they try to showcase their designs to an audience—either for pure demonstration or because they need some financial backing to put their concepts into development.
So what is it with this kind of mockup that designers, who know creativity by heart, go gaga for? There are a number of reasons and here are some of them.
Sometimes, at no fault of ours, we are forced to make a presentation even if we don’t really have enough time to prepare. This happens because opportunities just open without us realizing it. Say a company called you because there is a sudden opening for a presentation that may allow you to develop or design a website. The “sudden opening” just happens to be tomorrow. What do you do?
Surely you already have web designs on your head. It is all just a matter of executing them. But developing an actual website is going to be expensive. That is when the mockup PSD comes in. You present your web ideas through the iMac mockup. There are so many templates available on the internet. If you want free mockups, mac desktop mockup listing is a great site for it. For high-resolution clay mockups, mac screen mockup from Ramotion is an amazing source.
From those sites, you can download a mockup template. Find a PSD file that you can customize. You open that file on your Adobe Photoshop. From there, you can put your content onto the mockup through the Smart Layers and Smart Objects. This would take less than an hour to create, which is why people really love to use it for presentations especially during crunch time.
When you have a great presentation, it improves that value of your digital product. When you use the iMac screen as a platform for your web design, the web design is immediately elevated. One reason for that is the realism of it all. Using the Apple iMac allows your audience to see your web design on a desktop. This will give them an idea on how the design will look when it goes live.
There are also different kinds of mockup that will make the web design look even more realistic. The workspace mockup, for example, puts the iMac in real-world settings. As the name suggests, this kind of mockup shows a workspace. It is defined by what you see in the mockup frame. There is the iMac, of course, plus other stuff that will make people identify the area to be an office. This would include the desk and items like pens, notebooks, paper, etc. You can also include the iPhone.
Sometimes, the other stuff on the desk would be indicative of what your website is about. If it is about graphic designs, then you could include design books on the desk. If the website is about accounting, then you could include a calculator in the mockup. By include, you don’t really have to put the calculator yourself. Mockups are generally pre-made. You can only edit what is on the screen, unless you create your own mockup. But there are so many kinds of mockup on the internet and you will eventually find one that will best suit your web design.
When you use the photorealistic iMac, you can be rest assured that people will truly see the details of your website. This is important because you want your audience to see that you are pay attention to details. This means that you are meticulous enough to ensure that every detail of the website is being attended to.
This type of mockup usually has the iMac in different angles. The purpose of that is so you can see the details from different angles. There is always something you can see better at a different perspective. When you use this particular mockup, you have to make sure that you download from a credible source. This way, the mockup will be of high quality and high resolution. Low resolution mockups could muddle the details of your web design.
Sometimes, all you need is simplicity. This is especially true if the website you are conceptualizing is something complex. This could include gaming and design websites. In both cases, the web design is usually colorful with a lot going on in the page. This matter calls for a simple mockup like the iMac Pro mockup in clay. Clay is one of the best minimalistic mockup designs.
Simple also portrays professionalism. When it comes to general professional presentations, a lot of colors and styles usually entail childishness and youth. Well, those will work too if your digital product targets a younger generation. But a mockup that uses the iMac as centerpiece and nothing else usually works out just fine.
You generally use a mockup because you want to convince people or an organization that your website design is the way to go. You want to close a deal. You want the other party to pay you to develop your web idea. Well, the iMac mockup is great and very effective in enticing entities of your digital product.
Of course, in order to be effective, you have to make sure that you also have a top-notch web design. The mockup is a mere packaging. It will help attract people but it will never be the reason why people buy a product. So make sure you have a solid output first before you rely on the mockup to take your product to the next level.
Basically, the mockup is like the tipping point—only in a more positive aspect. The mockup could be the reason why your design is chosen. For example, there are at least five website ideas on the table. One is just as good as the next even if they are totally different. So from the five, the ugliest web design will be the first deal to go. The other two may have lost the deal because there were loopholes during the presentation. It is down to two web designs and the decision-makers are having a hard time deciding. However, your visual presentation just looks so much better and realistic to boot. Those could be the reasons why you will go home with a contract inside your bag. Don’t take the power of the mockup for granted!